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  • Hospitality management
Event Management Case Study: Cultivating Stakeholders for Special Events
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Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
CTE
Hospitality management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
01/12/2021
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
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CC BY
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In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
CTE
Hospitality management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
01/12/2021
Event Management Case Study: The Case of Aspen Music Festival and School
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CC BY
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Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
CTE
Hospitality management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
01/12/2021
Event Management Case Study: The Case of International Front Runners
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CC BY
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Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
CTE
Hospitality management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
01/12/2021
Event Management Case Study: The Case of Tokyo 2020 Olympic Games
Unrestricted Use
CC BY
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Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.

Subject:
CTE
Hospitality management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Date Added:
01/12/2021