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  • The Journal of Neuroscience
Article: Choice from Non-Choice: Predicting Consumer Preferences from Blood Oxygenation Level-Dependent Signals Obtained During Passive Viewing
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This article discusses research which investigates the connection between neuroscience and decision-making. The resource , ''Neuromarketing Readings 3 (pdf)'' included in "Lesson 5 Social Neuroeconomics" is a part of "Unit 04 Neuroeconomics and Decision Making" included in Health & Life Sciences HLS - Course 4.

Subject:
Neurology
Material Type:
Reading
Provider:
The Journal of Neuroscience
Date Added:
03/13/2015