Conditional Remix & Share Permitted
CC BY-NC-SA
FUNDAMENTALS OF BUSINESS, 3rd edition is an open education resource intended to serve as a no-cost, instructor-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was adapted for use in Virginia Tech’s Pamplin College of Business' introductory level business course, MGT1104 Foundations of Business.
- Subject:
- Business and Marketing Education
- Material Type:
- Textbook
- Provider:
- Pressbooks at Virginia Tech
- Author:
- Adapted by Stephen Skripak with Ron Poff
- Date Added:
- 04/07/2021