Business and Marketing Education
This open textbook supports the learning outcomes of Fanshawe College’s Advanced Professional Communications curriculum (COMM 6019). This resource is designed to guide college students in advancing their existing skills in communication by using a principled approach to business communication for managerial and leadership success in the modern workplace.
Understanding how aggregate demand is different from demand for a specific good or service. Justifications for the aggregate demand curve being downward sloping
This book explores how Airbnb has developed from its early days as a niche accommodation provider to the alternative traveller segment to a mainstream booking platform for short-term accommodation and other travel-related services. Every chapter discusses three distinct periods of time: the time before, during and after COVID-19. The pandemic has disrupted Airbnb’s growth and expansion trajectory, leading Airbnb to focus once again on the key to its success: local communities.
Analytic Techniques for Public Management and Policy was written with the hope where the techniques can be used effectively to be evidence-based research and that it might encourage public management and policy researchers to inform more effective governance. This e-book is based on ordinary least squares (OLS) regression and is informed by four resources: Dr. Russell G. Almond’s statistics classes, Dr. Salih Binici’s measurement classes, Dr. Tom Cook’s quasi-experimental design workshop, and Dr. Kyoung-jun Lee’s DSS class. I am very grateful to Dr. Almond at the FSU, Dr. Binici at the Florida State Department of Education, Dr. Cook at Northwestern University, and Dr. Lee at Kyung Hee University.