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OpenStax Introduction to Business
Unrestricted Use
CC BY
Rating
0.0 stars

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Subject:
Business and Marketing Education
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Amit Shah
Bethann Talsma
Carl McDaniel
James C. Hyatt
Lawrence J. Gitman
Linda Koffel
Monique Reece
Date Added:
01/12/2021
Principles of Management
Unrestricted Use
CC BY
Rating
0.0 stars

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Subject:
Business and Marketing Education
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Amit Shah
Anastasia H. Cortes
David S. Bright
Donald G. Gardner
Eva Hartmann
James S. O’Rourke
Jason Lambert
Jeffrey Muldoon
Jon L. Pierce
Joseph Weiss
Joy Leopold
K. Praveen Parboteeah
Laura M. Leduc
Margaret A. White
Monique Reece
Siri Terjesen
Date Added:
01/12/2021