It is the goal of this book to help students do the following:

* Apply basic concepts for effective and concise business writing.
* Compile a well written report acceptable within a business context.
* Follow a writing process designed for business students.
* Demonstrate critical thinking, reasoning, and persuasion.
* Communicate in writing using a business model.
* Apply resources for improving business writing skills.

EmpoWord is a reader and rhetoric that champions the possibilities of student writing. The textbook uses actual student writing to exemplify effective writing strategies, celebrating dedicated college writing students to encourage and instruct their successors: the students in your class. Through both creative and traditional activities, readers are encouraged to explore a variety of rhetorical situations to become more critical agents of reading, writing, speaking, and listening in all facets of their lives. Straightforward and readable instruction sections introduce key vocabulary, concepts, and strategies. Three culminating assignments (Descriptive Personal Narrative; Text-Wrestling Analysis; Persuasive Research Essay) give students a chance to show their learning while also practicing rhetorical awareness techniques for future writing situations.

This Module highlights the differences between students who write well and those who struggle. Elements of the writing process are discussed, as are the prerequisite skills students need to write good papers. The module outlines and describes the process for teaching students the POW+TREE strategy, a writing strategy to help students produce better persuasive essays (est. completion time: 2 hours).

Psychology is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe.Senior Contributing AuthorsRose M. Spielman, Formerly of Quinnipiac UniversityContributing AuthorsKathryn Dumper, Bainbridge State CollegeWilliam Jenkins, Mercer UniversityArlene Lacombe, Saint Joseph's UniversityMarilyn Lovett, Livingstone CollegeMarion Perlmutter, University of Michigan

The course is an introduction to the preparation and delivery of oral presentations in an extemporaneous style. Emphasis is on ethical research, critical and logical analysis, and organization of informative and persuasive presentations.

This textbook presents core concepts common to introductory social psychology courses. The 8 units include 27 modules covering key social psych topics such as research methods, group processes, social influence, and relationships. This book can be modified: feel free to add or remove modules to better suit your specific needs. The book includes a comprehensive instructor's manual, PowerPoint presentations, a test bank, reading anticipation guides, and adaptive student quizzes.

This course packet seeks to develop the upper level engineering student’s sense of audience and purpose in a research-based context with workplace constraints. It requires the student to choose a technical topic of interest and research it to solve for a specific problem or to meet a typical industry need by way of several assignments: Unsolicited Research Proposal, Progress Report, Visual Aids, and Oral Presentation, all of which lead to the Formal Report. This approach readies students to write informatively and persuasively in the engineering workplace, providing excellent examples of each assignment contributed by former students whose Formal Reports have won first place in the annual Technical Writing Competition. Because users can rely on demonstrably excellent student examples to understand the concepts behind assignments that build on one another rather than on disparate textbook examples, they tend to write better and to be more confident producing documents and giving presentations. In short, they recognize they are among their own in a class that challenges many engineering students. Moreover, since all the Formal Reports have won awards, convincing students they are using good models with which to create their own documents is relatively easy. Finally, mining excellent student documents makes certain skill-sets clearer, according to former students. For instance, students can follow along as the writer does the following: identifies and proves a problem or need exists; creates the research objectives that lead to the method with which they will address the issue; and develops persuasive strategies for convincing both executive and engineering readers. Similarly, these student papers demonstrate how to discern among results, conclusions, and recommendations and show correct use of sources and visuals.