This is an introductory course that gives students an overview of the major social media sites and provides examples as to how individuals are using social media. Social media (Twitter, Facebook, blogging, podcasting, etc.) are relatively accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences; students will learn how to explore the possibilities and limitations of various social media.
Social media has profoundly impacted the world of communications both among consumers as well as with businesses. Despite the rapid shift in marketing and communications, many organizations are still learning to adjust to this new paradigm. The purpose of this course is to provide the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and measure these results in a manner that is meaningful for businesses.

The class will break down broad concepts about social media into meaningful segments that could be applied to serve strategic priorities for businesses. This includes an overview of the necessary tools, the impact on traditional marketing, quantifying success, and reputation management. These concepts will help provide important insights into sales and marketing, public relations, customer service, and other areas of the organization.

Course Outcomes:
1. Build a Professional or Personal Brand and Voice.
2. Define Social Media Communities.
3. Create and manage Social Media accounts and tools.
4. Create Social Media Metric strategies.

This course provides students with a foundation that enables them to identify and analyze ethical issues in relation to social media. Students will explore the legal responsibilities associated with social media.

Course Outcomes:
1. Define Intellectual Property.
2. Discuss the liability issues associated with privacy and social media boundaries.
3. Define Social Media professional networking.

This course will assist students in developing effective and successful social media marketing campaigns. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels and metric analysis and maintenance.

Course Outcomes:
1. Describe video utilization in Social Media.
2. List methods for search engine optimization.
3. Discuss emerging Social Media technologies.

The video resource "Schools & Social Inequality: Crash Course Sociology #41" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Sex & Sexuality: Crash Course Sociology #31" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Class & Poverty in the US: Crash Course Sociology #24" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Development: Crash Course Sociology #13" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Groups: Crash Course Sociology #16" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Interaction & Performance: Crash Course Sociology #15" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Mobility: Crash Course Sociology #26" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

Social Problems: Continuity and Change is a realistic and motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.

Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.

Social Problems: Continuity and Change by Steve Barkan is a realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.

It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers of Steve Barkan’s book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future.

You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter’s discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed.

Every society faces problems that are more than just individual troubles. In this course we will use a sociological perspective to critically examine the bases of social inequality and the resultant problems in society. We will explore concerns related to families, education, the workplace, the media, poverty, crime, drug abuse, health issues, war and terrorism, the environment and global concerns. We will also look at social action and possible solutions to these problems through both individual and community efforts.

The video resource "Social Stratification: Crash Course Sociology #21" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Social Stratification in the US: Crash Course Sociology #23" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The video resource "Socialization: Crash Course Sociology #14" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

Sociological Research Online publishes high quality applied sociology, focusing on theoretical, empirical and methodological discussions which engage with current political and intellectual topics and debates.

The video resource "Sociology Research Methods: Crash Course Sociology #4" is included in the "Sociology" course from the resources series of "Crash Course". Crash Course is a educational video series from John and Hank Green.

The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.

Steve Barkan’s Sociology: Understanding and Changing the Social World makes sociology relevant for today’s students by balancing traditional coverage with a fresh approach that takes them back to sociology’s American roots in the use of sociological knowledge for social reform.

Print on demand edition available here: https://www.uncpress.org/book/9781469659282/sociology/